The Creative Juice Podcast
Hey there, I'm Meg!
I’ve built a thriving illustration business in small pockets of time, and now I help artists, makers and creatives grow their business with sustainable systems and intentional strategy.
14 \/\/ Finding Your People: How to Attract the Right Audience for Your Creative Business
First Published: August 12th 2025
Ever poured your heart into a product or offer that you knew was your best work yet…only to be met with tumbleweeds? You’ve posted about it, emailed your list, shared in stories, but the engagement just isn’t there.
It might not be your product, your price, or even your marketing. It could be that the person you think you’re talking to…isn’t actually the person you’re meant to be speaking to anymore.
In this episode, I’m breaking down why your ideal customer isn’t a fixed point (spoiler: they evolve just like you do) and how to know if you’ve outgrown the audience you started with. We’ll talk about what happens when your offers or products stop landing, how to check if your audience still matches your ideal customer, and the four grounding questions that’ll help you rebuild your customer profile without all the fluff.
Whether you’re feeling a bit disconnected from your audience or you’re gearing up for your next launch and want to make sure it lands, this episode is your nudge to pause, realign, and reconnect with the people who are exactly right for the version of your business you’re building now.
What We Cover in This Episode:
Why your ideal customer isn’t set in stone (and what that means for your business)
The subtle signs you’ve outgrown your original audience
How to refresh your ideal customer profile
Simple ways to audit your audience and get real answers
Four powerful questions to rebuild clarity and confidence in your messaging
Key Takeaways:
Your ideal customer evolves as your business (and you!) evolve
Messaging that connects with the right people feels easier and more energising
A simple audience audit can save you months of frustration and missed sales
Mentioned in this Episode:
FREE 50 Audience Questions & Poll Idea List: download here
Made by Ruu Earrings: shop here
Mentioned Episodes: 5 // Finding Your Ideal Customer (so you can sell with ease!) - listen here
Speed up growth with my 1:1 coaching. Please fill out an application form here
Patreon: Free version available only - visit here
Links & Resources:
My Creative Hub
(the all-in-one dashboard that helps you price for profit, stay organised, and run your creative business with confidence)
Systeme*
(My favourite marketing platform: email provider, website builder, online course builder, automations, funnels & more.)
Community
(Subscribe to my Substack to read articles about growing your Creative Business and join the conversation)
Get inside The Creative Juice Club
Smart strategies, honest behind-the-scenes, and tools that help your creative business actually grow - delivered every week.
The Creative Juice Club
A home for busy creatives
Built by Meg - Illustrator turned Creative Business Mentor
© 2026 The Creative Juice Club