The Creative Juice Podcast
Hey there, I'm Meg!
I’ve built a thriving illustration business in small pockets of time, and now I help artists, makers and creatives grow their business with sustainable systems and intentional strategy.
5 \/\/ Finding Your Ideal Customer (so you can sell with ease!)
First Published: June 10th 2025
If your shop’s feeling like a ghost town even after a big launch push - then this episode’s for you.
We’re getting to the heart of why your amazing work might not be flying off the shelves…and how discovering your ideal customer can turn that around.
You’ve poured energy into your creative business - posting consistently, designing beautiful products, doing all the right things…and yet, sales are slow. Maybe even non-existent. This episode is here to shine a light on why that might be - and how getting clear on your ideal customer can unlock everything.
In today’s episode, I share my own story of audience shifts and how realigning my offers with the right people changed everything. Whether you're just starting out or pivoting mid-business, this episode will help you stop shouting into the void and start selling with clarity and confidence.
This isn’t about ditching what you love - it’s about making sure the right people see it and want it.
What We Cover in This Episode:
Why your product isn’t the problem, but your audience clarity might be.
Real-life examples of how audiences evolve.
Five powerful questions to build your ideal customer profile.
What it means to align your offers, content and marketing with your ideal customer in mind.
How this shift makes selling feel easier, not pushier!
Key Takeaways:
Clarity over complexity. When you know who you’re talking to, everything else falls into place.
Speak to one person. Create for your version of your ideal customer, and you’ll attract people just like them.
Real success doesn’t come from doing more - it comes from doing what matters to the right audience.
Mentioned in this Episode:
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Links & Resources:
My Creative Hub
(the all-in-one dashboard that helps you price for profit, stay organised, and run your creative business with confidence)
Systeme*
(My favourite marketing platform: email provider, website builder, online course builder, automations, funnels & more.)
Community
(Subscribe to my Substack to read articles about growing your Creative Business and join the conversation)
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