47 \/\/ How I Get Brand Deals Without a Big Audience

This episode breaks down the 5 reasons brands reach out to small creators, so you can start attracting brand deals and sponsorships with a small audience too.

There's a common assumption that brand sponsorships only go to creators with hundreds of thousands of followers - but that's not what I've seen. Brands actively prefer working with micro influencers (10k–100k) and nano influencers (under 10k), because trust and engagement run stronger at smaller scale.

Why you don't need a big audience to land brand deals

The exact 5 reasons brands started reaching out to me without me pitching

Why being "easy to understand" matters more than being "polished"

Why YouTube outperforms Instagram for landing brand partnerships

The role of retention in attracting sponsors (and the editing decisions that protect it)

Why your personality is the thing brands are actually paying for

How to position yourself as the kind of creator brands want to work with

Small creators who want brand deals without a big audience

Artists, illustrators and makers looking to land their first sponsorship

Nano and micro influencers wondering how to monetise

Creative business owners building income through brand partnerships

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