First Published: April 24th 2026
Most of the time, it's not that you're missing effort. It's that you're missing the bigger picture of how it's all meant to fit together.
In this episode, I'm walking you through the four phases of launching a creative business this year - the no-fluff roadmap of what I'd do if I was starting the whole thing over again today. It's built from everything I've learnt the hard way across two YouTube channels, one rebrand, three kids, and six years of genuinely figuring this out in real time.
The four phases of launching a creative business (and why most creators skip phase four)
How to tell which phase you're actually in - and what to focus on right now
The exact roadmap I'd follow if I was starting my creative business over from scratch
Why doing "all the right things" in the wrong order keeps you stuck
How to build a creative business that grows without burning you out
What I learnt the hard way across six years and two YouTube channels (so you don't have to)
The shift that separates creators who plateau from creators who last
How to stop feeling busy without being productive in your creative business
Artists, makers and creative business owners who feel busy but not productive
Creators who've been posting consistently but aren't seeing traction
Anyone thinking about launching (or re-launching) a creative business this year
Creative entrepreneurs who want a clear roadmap instead of scattered advice
Makers ready to stop winging it and start building something sustainable
(*Some links are affiliate links, but I only recommend tools I genuinely use and trust.)
💌 READ MY SUBSTACK
I'm sharing deeper reflections there on building a creative business, mindset, fear, growth, and the behind-the-scenes side of all of this. Have a read here
ARTOVA
(the all-in-one visual hub I built for creative business owners - plan content, organise ideas, and run your creative business in one place) Get started here
Mentioned Episodes:
If this episode resonated with you, go and listen to Episode 45 - it's a really good next step after this one.
(*Some links are affiliate links, but I only recommend tools I genuinely use and trust.)
Website
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ARTOVA
(the all-in-one dashboard that helps you price for profit, stay organised, and run your creative business with confidence)
Systeme*
(My favourite marketing platform: email provider, website builder, online course builder, automations, funnels & more.)
Community
(Subscribe to my Substack to read articles about growing your Creative Business and join the conversation)
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