First Published: June 3rd 2025
This one’s for every creative who’s ever thought, “I’m showing up… but no one’s buying!” In today’s episode, I’m digging into the truth behind why your audience might not be buying - and how to change that without turning into a walking sales pitch.
I’m sharing what I’ve learned from thousands of product sales (and quite a few mistakes) over the last five years of running Fizz and Flourish - from my old Etsy days to my own shop, from digital products to apparel. If you’ve ever felt awkward about promoting your work or unsure how to convert followers into customers, this episode will be a game-changer.
Why people aren’t buying (even when they love your work)
How to talk about your products without sounding like a broken record
The mindset shift that makes selling feel easier
Three practical strategies to help your audience actually buy from you
Why email marketing is the sales tool you're probably overlooking
Repetition isn’t annoying - it’s reassuring. People need to hear about your product more than once to take action.
Selling isn’t about convincing - it’s about connecting. Focus on how your product helps or resonates.
Social media is borrowed land - email is your home base. Start building your list now (even if it’s tiny).
My Creative Hub
(the all-in-one dashboard that helps you price for profit, stay organised, and run your creative business with confidence)
Systeme*
(My favourite marketing platform: email provider, website builder, online course builder, automations, funnels & more.)
Community
(Subscribe to my Substack to read articles about growing your Creative Business and join the conversation)
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