29 \/\/ How to Choose What Moves the Needle (you don't need to be everywhere)

In today’s conversation, I break down the myth that you need to be everywhere online to be successful - and share a smarter, more sustainable approach to marketing as a creative entrepreneur.

Whether you’re a product-based artist, a service-based creative, or a digital product seller, this episode will help you work out which platforms actually matter for your business - and how to let the rest go without guilt.

Creatives who feel burnt out from keeping up with every algorithm

Makers, designers, and illustrators trying to grow online without losing joy

Small business owners wanting to simplify their marketing without disappearing

Anyone wondering if the effort they're putting into content is actually working

Why You Don’t Need to Be on Every Platform

The illusion of omnipresence and how it’s draining your energy

What actually builds trust with your audience (it’s probably not Reels)

How social media “shoulds” are often based on someone else’s business model

How to Choose Platforms That Actually Support Your Business Goals

Not all platforms are created equal - and they’re not all necessary for your growth. Instead of chasing every trend, I walk you through how to align your platform choices with your:

✅ Business model (products, services, or digital offers)

✅ Customer journey (discovery, trust, and conversion)

✅ Energy and content creation style (video, writing, visuals)

I’ll help you determine if you’re wasting time on the wrong channels, and how to refocus on the right ones.

Use your website and sales analytics to see where your traffic and purchases are actually coming from

✅ Understand the difference between engagement and effectiveness

✅ Spot hidden opportunities (like an underused email list) that could yield better results with less effort

This kind of honest marketing audit is essential for creative business owners who want to grow intentionally - not just stay busy.

A 5-Question Framework to Simplify Your Marketing

To wrap it all up, you’ll get a simple decision-making tool to help you choose which platforms to focus on next.

Use this framework to:

1 Identify where your ideal customers actually hang out

2 Match your marketing to your strengths (not just the latest trend)

3 Audit what’s already working

4 Choose realistic commitments for your current season

5 Prioritise owned platforms for long-term stability

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