First Published: November 4th 2025
I’m pulling back the curtain on the real story behind my recent email list spike, including the exact lead magnet I used, how I positioned it, and what made it resonate so deeply with my audience. Plus, we’ll talk about how this email list growth translated directly into sales during my launch of My Creative Hub.
If you’ve been putting off building your list because it feels overwhelming or “too soon” in your business journey, then this is your episode.
The real reason past lead magnets might not be working (hint: it’s not your subject line)
How I created a simple pre-launch checklist that brought in over 800 subscribers
The three pillars that made this strategy work: aligned audience, specific freebie, emotional messaging
Why “just get it out there” is sometimes better than waiting for perfect
How to make this strategy work for product-based businesses, too!
You don’t need a fancy funnel, you need aligned messaging that actually speaks to your audience.
A 10% discount code won’t cut it. Your freebie needs to solve a real problem they have right now.
If the free content feels genuinely useful, your paid offers become irresistible.
Speed up growth with my 1:1 coaching. Please fill out an application form here
Patreon: Free version available only - visit here
My Creative Hub
(the all-in-one dashboard that helps you price for profit, stay organised, and run your creative business with confidence)
Systeme*
(My favourite marketing platform: email provider, website builder, online course builder, automations, funnels & more.)
Community
(Subscribe to my Substack to read articles about growing your Creative Business and join the conversation)
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