The Creative Juice Podcast
Hey there, I'm Meg!
I’ve built a thriving illustration business in small pockets of time, and now I help artists, makers and creatives grow their business with sustainable systems and intentional strategy.
11 \/\/ Creating Products Your Audience Actually Want to Buy
First Published: July 22nd 2025
Ever poured your heart into a product, hit publish...and heard nothing but crickets?
Well, in this episode, I’m sharing the honest truth about the time I created something I thought was a sure-fire hit (hello, beautifully packaged goodie boxes!)…and sold a grand total of zero.
If you've ever been burnt by a product flop or you’re spinning in a sea of ideas then this one’s for you. Let’s talk about how to make sure you’re not just creating from inspiration, but with intention…and with your audience front and centre.
This episode is all about turning your passion into something people actually want to buy, without compromising your creativity. I’ll walk you through the mindset shifts, research tips, and strategy that’ll help you feel more confident in what you create, and how you sell it.
What We Cover in This Episode:
Why some products flop (even when they’re gorgeous!)
The sweet spot between what you love and what your customer needs
How to research what people actually want (even with a tiny audience)
Tools like eRank that take the guesswork out of product ideas
Why small batches beat bulk buys (especially at the start!)
Key Takeaways:
The magic happens where your creativity meets a real need.
Start with real data, not just Pinterest boards.
Don’t bulk-buy until you've got proof it sells.
Mentioned in this Episode:
Explore eRank* to research product demand: here
Speed up growth with my 1:1 coaching. Please fill out an application form here
Patreon: Free version available only - visit here
Links & Resources:
My Creative Hub
(the all-in-one dashboard that helps you price for profit, stay organised, and run your creative business with confidence)
Systeme*
(My favourite marketing platform: email provider, website builder, online course builder, automations, funnels & more.)
Community
(Subscribe to my Substack to read articles about growing your Creative Business and join the conversation)
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