In the Making · 2027
Every year, we set big goals for our creative businesses, but how often do we actually follow through? In the Making is a 12-month programme to help you take action on the things that actually grows your business - with guidance, accountability and a community of creatives alongside you.
Early Bird Access Opens 3 December 2026 Programme Starts January 2027
Join the free Early Bird Waitlist to be first in line for special introductory pricing and an exclusive bonus course when enrolment opens.
Free to join the waitlist. No obligation to enrol.
That’s exactly why I want you to learn the framework behind the launch, and not just copy what I posted. A launch can struggle for loads of reasons: the wrong people are seeing it, there isn’t enough desire before launch day or your content is getting attention without creating buying intent. And one of the biggest mistakes is assuming you already have the right audience. But how do you actually know?
"Primed to Buy" shows you how to intentionally bring the right people into your world, build desire before launch day, remove the resistance that could stop them buying, and then sell to an audience that has already been primed for the product.
So if your last launch flopped, this isn’t about simply trying harder next time. You’ll know what to look for - and what to change.