Right now
- Your list grows, but your sales don’t
- One delivery email, then silence
- Subscribers forget who you are
- The occasional promotion lands out of nowhere
- No idea what email two should say
- The whole job sits on your to-do list for months
For creative business owners who've made a lead magnet and stalled
Turn your lead magnet into your customer's first purchase.
Answer a few questions about your freebie, what you sell and who you sell to. Get back a complete campaign that turns freebie seekers into paying customers - the strategy, the sequencing, the subject lines and every word.
Yes! I Want My Campaign System — £27One payment. Personalised to your business. Use it again and again.
Haven't made your lead magnet yet?
Bring the idea - it works on those too.
Built by Meg
Creative business owner and founder of ARTOVA
My strategy built in. It knows exactly what to write, to seamlessly get your customer from freebie to paid product.
This is an online tool you log into anytime. Answer a few questions about your freebie, product and customer, and it creates a personalised strategy and complete, ready-to-use email campaign for your business. You can return and use it again whenever you need.
Walkthrough of the tool
Made your lead magnet – then stalled?
Turn your lead magnet into your customer's first purchase.
Answer a few questions about your freebie, what you sell and who you sell to. Get the strategy, sequencing, subject lines and every word you need to turn freebie seekers into paying customers.
Yes! I Want My Campaign System — £27One payment. Personalised to your business. Use it again and again.
Haven't made your lead magnet yet?
Bring the idea – it works on those too.
This is an online tool you log into anytime. Answer a few questions about your freebie, product and customer, and it creates a personalised strategy and complete, ready-to-use email campaign for your business. You can return and use it again whenever you need.
Walkthrough of the tool
Inside the builder
The strategy comes first.
The builder uses my own tried-and-tested formula to find the strongest route from your lead magnet to your product. Then it writes the complete campaign around that strategy.
Built by Meg
Creative business owner and founder of ARTOVA
My strategy built in. It knows exactly what to write, to seamlessly get your customer from freebie to paid product.
Where the gap begins
They’ve downloaded your freebie. Now how do you lead them towards a sale?
Someone finds your lead magnet because it helps with something they already care about. They enter their email address, open your delivery email and download it. For that moment, you’re fresh in their mind.
Then nothing.
You meant to follow up. You just couldn’t work out what email two should say—or how to eventually introduce your product without the sale feeling forced.
So it became one of those jobs you’d sort out later.
What the journey looks like
Someone downloads your freebie
A new subscriber joins your list
The delivery email goes out
“Here’s your download. Hope it’s useful!”
And after that...
Nothing.
Meanwhile, more subscribers keep joining the list.
New subscribers keep joining your list, downloading your freebie and then disappearing into silence. They’ve already shown an interest in something your business can help them with—but without a clear next step, that interest has nowhere to go.
Where the gap begins
They’ve downloaded your freebie. Now how do you lead them towards a sale?
Someone finds your lead magnet because it helps with something they already care about. They enter their email address, open your delivery email and download it. In that moment, you’re fresh in their mind.
What the journey looks like
Someone downloads your freebie
A new subscriber joins your list
The delivery email goes out
“Here’s your download. Hope it’s useful!”
And after that...
Nothing.
Meanwhile, more subscribers keep joining your list.
You meant to follow up. But what should email two say? And how do you eventually introduce your product without the sale feeling forced?
So it becomes one of those jobs you’ll sort out later.
New subscribers keep joining your list, downloading your freebie and then disappearing into silence. They’ve already shown an interest in something your business can help them with - but without a clear next step, that interest has nowhere to go.
The difference a bridge makes.
The same lead magnet. The same product. A completely different journey between them.
With the Bridge
- Six strategic emails, written and ready
- Every email has a job and a send time
- Subscribers hear from you while they still remember you
- Your product arrives as the obvious next step
- The list you already have starts earning
- Done this afternoon
The difference a bridge makes.
The same lead magnet. The same product. A completely different journey between them.
Right now
- Your list grows, but your sales don’t
- One delivery email, then silence
- Subscribers forget who you are
- The occasional promotion lands out of nowhere
- No idea what email two should say
- The whole job sits on your to-do list for months
With the Bridge
- Six strategic emails, written and ready
- Every email has a job and a send time
- Subscribers hear from you while they still remember you
- Your product arrives as the obvious next step
- The list you already have starts earning
- Done this afternoon
Here’s how the builder turns the connection between your freebie and product into a complete email campaign.
Here’s how the builder turns the connection between your freebie and product into a complete email campaign.
What the builder does
You have a lead magnet.
Now you need a bridge to the sale.
The builder works out what your lead magnet helps people do, what they’re likely to need next and how your product fits - then writes the complete email campaign for you.
No lead magnet yet? Add your idea instead! The builder will check how well it connects to the product you want to sell.
You add the details
- Your lead magnet (or your idea)
- The product you want to sell next
- The people you want to sell it to
It finds the bridge
- What your freebie helps people with
- What they’re likely to need next
- Where your product naturally fits
It writes the campaign
- Six complete emails written for your business
- A clear purpose and send time for each
- Subject lines, preview text and calls to action
Your campaign is ready
- Personalised to your freebie and product
- Ready to edit, download and put into your email platform
- No blank page waiting for you
By the time your product appears, it doesn’t feel like a promotion dropped into their inbox out of nowhere. It feels like the useful next step in a conversation you’ve already started.
No lead magnet yet? Add your idea instead. The builder will check how naturally it connects to the product you want to sell.
You add the details
Your lead magnet or idea, the product you want to sell next, and the people you want to sell it to.
It finds the bridge
It works out what your freebie helps people with, what they’re likely to need next and where your product naturally fits.
It writes the campaign
Six complete emails with a clear purpose and send time, plus subject lines, preview text and calls to action.
Your campaign is ready
Personalised to your freebie and product, ready to edit, download and add to your email platform.
No blank page waiting for youBy the time your product appears, it doesn’t feel like a promotion dropped into their inbox out of nowhere. It feels like the useful next step in a conversation you’ve already started.
Everything you need to turn the strategy into a working campaign.
Your result includes the thinking behind the campaign, every piece of copy and the practical details you need to add it to your email platform.
The strategy
- An assessment of the connection between your lead magnet and product
- A clear purpose for every stage of the campaign
- A suggested send time for every email
The complete campaign
- Full email body copy written for your business
- Subject lines in four different styles, plus preview text
- Calls to action and first-name merge tags already included
- Built-in subject-line tuning when you want more options
Ready to make your own
- Clear prompts for personal details only you can add
- A checklist to complete before anything goes out
- A downloadable PDF of the full strategy and campaign
The builder does the heavy lifting. You stay in control of the final details, make any edits you want and add the finished campaign to the email platform you already use.
I Want This Tool!
One payment. Instant access to the builder.
Everything you need to turn the strategy into a working campaign.
Your result includes the thinking behind the campaign, every piece of copy and the practical details you need to add it to your email platform.
The strategy
- An assessment of the connection between your lead magnet and product
- A clear purpose for every stage of the campaign
- A suggested send time for every email
The complete campaign
- Full email body copy written for your business
- Subject lines in four different styles, plus preview text
- Calls to action and first-name merge tags already included
- Built-in subject-line tuning when you want more options
Ready to make your own
- Clear prompts for personal details only you can add
- A checklist to complete before anything goes out
- A downloadable PDF of the full strategy and campaign
The builder does the heavy lifting. You stay in control of the final details, make any edits you want and add the finished campaign to the email platform you already use.
Yes! Build My Campaign — £27
One payment. Instant access to the builder.
I built this for creative business owners. Not email marketers.
Email campaigns aren’t just for people who know about funnels, conversion copy and complicated marketing strategies.
They’re for the maker who wants more of the people on her list to discover what she sells. The artist who would love a free download to lead towards a print, an original or a digital product. The creative business owner who knows their subscribers could become customers - but has no idea what to say after “Here’s your freebie.”
When you’re also making the products, creating the content, answering customers and running the rest of the business, writing an entire email campaign from scratch is exactly the sort of job that keeps getting pushed down the list.
Not because it doesn’t matter, but because it feels like something you need to be a marketing expert to do properly.
I don’t think you should have to become an email strategist to get more from the list you’ve already worked hard to build.
That’s why I created the Lead Magnet-to-Sale Email Builder. It works out the strategy using my own tried-and-tested formula, connects your freebie to what you sell and writes the complete campaign - so you can start turning more of your subscribers into potential customers without having to become a marketer first.
I built this for creative business owners. Not email marketers.
You want more people on your list to discover what you sell. You’d love your free download to lead naturally towards a print, an original or a digital product - but you don’t know what to say after “Here’s your freebie.”
When you’re making products, creating content, answering customers and running everything else, writing a full email campaign is exactly the job that keeps getting pushed down the list.
Not because it doesn’t matter - but because it feels like something you need to be a marketing expert to do properly.
That’s why I created the Lead Magnet-to-Sale Email Builder. It uses my tried-and-tested formula to connect your freebie to what you sell and write the complete campaign - so you can turn more subscribers into potential customers without becoming a marketer first.
Yes! I Need This Tool - Only £27!
One payment. Instant access to the builder.